Which statement describes the Pivot or Persist stage?

Which statement describes the Pivot or Persist stage?

• A. Existence - A business owner gets a business up and running
• B. Survival - Having a reliable amount of customers to stay open
• C. Pivot or persist - Exhausting all efforts and avenues with the current strategy before deciding to change strategy
• D. Exit plan - The business owner decides to sell their ownership of the company

Answer: (C)

Pivot or Persist is the moment when you test the current approach thoroughly and base your next move on what the data shows. The idea is to push the existing strategy as far as possible—run experiments, gather results, and learn—then decide whether to pivot to a different model or persist with the current one if the results look viable. The statement captures this decision point: you exhaust all efforts with the current strategy before deciding to change direction. This differs from simply getting a business up and running, achieving enough customers to stay open, or planning to exit, which describe other phases or outcomes rather than the evaluating-and-deciding moment of pivoting or staying the course.

Pivot or Persist is the moment when you test the current approach thoroughly and base your next move on what the data shows. The idea is to push the existing strategy as far as possible—run experiments, gather results, and learn—then decide whether to pivot to a different model or persist with the current one if the results look viable. The statement captures this decision point: you exhaust all efforts with the current strategy before deciding to change direction. This differs from simply getting a business up and running, achieving enough customers to stay open, or planning to exit, which describe other phases or outcomes rather than the evaluating-and-deciding moment of pivoting or staying the course.