Which stage is described as 'Sales gain momentum and a business starts to grow'?

Which stage is described as 'Sales gain momentum and a business starts to grow'?

• A. Prototype stage
• B. Launch stage
• C. Monetization stage
• D. Traction stage

Answer: (D)

Traction is the stage where sales gain momentum and the business starts to grow. At this point you’re moving beyond just launching a product—you’re seeing real market traction: more customers, repeat purchases, and rising revenue as marketing and sales efforts scale. It’s a signal that the product has found a fit with the market and that the company can start optimizing and expanding its go-to-market approach, channels, and processes to sustain growth. You’ll often notice metrics like increasing annual recurring revenue, higher customer acquisition through scalable channels, and improving unit economics as you refine the sales funnel and distribution. The prototype stage is about building and testing the product, the launch stage is about introducing it to the market and gathering initial feedback, and the monetization stage focuses on establishing revenue models and profitability—traction specifically describes that momentum-driven growth.

Traction is the stage where sales gain momentum and the business starts to grow. At this point you’re moving beyond just launching a product—you’re seeing real market traction: more customers, repeat purchases, and rising revenue as marketing and sales efforts scale. It’s a signal that the product has found a fit with the market and that the company can start optimizing and expanding its go-to-market approach, channels, and processes to sustain growth. You’ll often notice metrics like increasing annual recurring revenue, higher customer acquisition through scalable channels, and improving unit economics as you refine the sales funnel and distribution. The prototype stage is about building and testing the product, the launch stage is about introducing it to the market and gathering initial feedback, and the monetization stage focuses on establishing revenue models and profitability—traction specifically describes that momentum-driven growth.