Which description best matches the Direct-to-Consumer sales channel?

Which description best matches the Direct-to-Consumer sales channel?

• A. Selling products directly to end customers for a profit, either in-store, online, mail-order, or by phone.
• B. Selling products in bulk to various outlets or retailers for onward sale.
• C. Brand or manufacturer sells to retailers for resale through stores.
• D. Selling to other businesses who are the end users

Answer: (A)

Direct-to-Consumer means selling products straight to the person who will use them, without going through middlemen like wholesalers or retailers. The description that fits this best says you sell directly to end customers through channels such as in-store, online, mail-order, or by phone. This setup keeps the brand’s control over the customer experience, pricing, and data, since there’s no intermediary shaping the sale. The other descriptions describe selling in bulk to outlets or retailers (wholesale) or selling to other businesses for resale (B2B), which are not Direct-to-Consumer.

Direct-to-Consumer means selling products straight to the person who will use them, without going through middlemen like wholesalers or retailers. The description that fits this best says you sell directly to end customers through channels such as in-store, online, mail-order, or by phone. This setup keeps the brand’s control over the customer experience, pricing, and data, since there’s no intermediary shaping the sale. The other descriptions describe selling in bulk to outlets or retailers (wholesale) or selling to other businesses for resale (B2B), which are not Direct-to-Consumer.