Which channel sells primarily to business customers?

Which channel sells primarily to business customers?

• A. Direct-to-Consumer
• B. Retail
• C. Online
• D. B2B

Answer: (D)

The key idea is selling to other companies rather than to individual shoppers. This business-to-business approach, abbreviated B2B, is built around meeting the needs of organizational buyers, often with negotiated contracts, bulk pricing, and longer decision cycles. Among the options, this channel is the one designed specifically for business customers. Direct-to-consumer targets individuals, retail typically reaches end shoppers, and online can serve either market but isn’t inherently business-focused. So the channel that sells primarily to business customers is B2B.

The key idea is selling to other companies rather than to individual shoppers. This business-to-business approach, abbreviated B2B, is built around meeting the needs of organizational buyers, often with negotiated contracts, bulk pricing, and longer decision cycles. Among the options, this channel is the one designed specifically for business customers. Direct-to-consumer targets individuals, retail typically reaches end shoppers, and online can serve either market but isn’t inherently business-focused. So the channel that sells primarily to business customers is B2B.